Branding 2016 The Best and Worst
Fast Company takes you through a year of branding—the good, the bad, and the most controversial.
It has never been harder to design a good visual identity. Brands live on dozens of platforms, so they have to look as good on a billboard as they do on a phone screen. Armchair critics emboldened by the ease of the web attack change no matter how necessary, skewing clients toward less ambitious work. And yet the companies below managed to eke out thoughtful, even occasionally daring, new visual identities this year. Of course not everyone hit the mark. Here, we take you through a year of branding—the good, the bad, and the most controversial.