Graphic Design
Hit Designs will be part of the Big Bold Business book out this spring. Our chapter on Branding will be included in this new and exciting book that features top New Jersey business women. We are happy to be a part of this talented pool of women. Hit Designs also did the branding and cover art for this book. For more information visit Big Bold Business.
Designers need starting points. Yes, I agree we are Brilliant and Talented but not Magicians. In order to quote acurately, stay on track and get the ball rolling, you can start by answering a few questions like these for your designer.
• When is the job due?
• What are the size requirements?
• What are the file formats you or your printer may require?
• What media will this design be used? (print) (web) etc.
• What is the message you want your design to say?
• What colors do you like?
• Do …
Toned down
type
Friendly
flourishes
Happier Colors
1. Think analytically. A brand should provide something that warrants attention on a consistent basis, something your audience wants and is not getting from your competitors.
2. Maintain your brand. One rule of thumb is that when you start to become tired of your logo, tagline, and branding efforts, that’s most likely when they are sinking in with customers.
3. Don’t try to appeal to everyone. Typically, the best you can do is to focus on the niche market for your product
4. Know …
1. Get a recommendation
2. Make sure they’ve worked on something similar to your project
3. Expect to pay a higher price for more experience and a larger project
4. Prepare a detailed creative brief
5. Outline your message, your objectives, the desired deliverables, and your timeline
6. Pay a little more and claim ownership of the original art
Recently, I’ve been asked to do many banner ads for clients. Usually this entails a graphic of sorts, headline, tagline and contact information. I advise keeping these short uncluttered and to the point.
I wanted to let me clients know and anyone who reads my blog a little tip of tracking the response your getting from these ads. When you have your designer design your ad and your placing ads online in more than one place, change your url on each …
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