The New Jersey Symphony Orchestra was launching a new season and a new Music Director. My task was to brand the materials that would support these efforts in print and online. The idea was born from the Music Directors name Xian and the X in her first initial. I then came up with a way to call out the X in different ways one of which was using creative adjectives that highlighted the letters EX. This creative was then carried out through all the materials.
website design | banner ads | brochure design.